Back to the @future

A new "social" e-mail marketing tool, which allows to propose again to users, who missed them, the contents of interest that the brand published on its social profiles.


Relaunching contents but also generating new interactions: in fact, the selected posts are embedded in a new graphic (personalized) background, letting the user have the possibility to click "Like", to comment, to share, to retweet...

A tool which allows to exceed the fragmentation of the attention and audiences, typical of social media: social contents that have been already published, can be selected again, depending on the audience of reference. They are also suggested directly via e-mail.

Both a bit "social report" and a bit an excuse to stimulate new interactions...

Alquadrato will experience a first version with the project Kinder+Sport, by analyzing the best solution to stimulate the partecipation and to loyalize the audience, by relaunching photos, videos and social tales of sporting events. This is important to make protagonist a person, who wasn't there and also permit a brand to reach all its targets.