Why digital can't do without UX

Understanding how the User Experience is structured
allows to create more efficient digital artifacts 


The fruition of any digital artifact could seem like a predictable mechanism, but instead it’s defined by the user himself, which, based on different reasons, decides to accept a digital solution or not. How many apps have we downloaded from different app stores, only to find that we just use the ones that we actually need? That is, only those that are really grounded in our everyday life.

Therefore, if we isolate the main elements, the true drivers that lead us to use a technology, on the one hand we get the satisfaction of a need, while on the other hand we are left with the User Experience (UX), which the more fluid it is, the more it will be able to interest the user.

Designing technologies that can actually take into account the user’s experience is a recent custom, that goes hand in hand with the ever growing permeation of digital in our everyday life.

The user’s centrality is the heart of this change of course, and requires that digital professionals show a larger expertise, necessary to know the dynamics that distinguish the contemporary UX, not only influenced by the dominant design patterns (Apple and Google/Android), but comprehending also a universe of micro-interactions and symbols that belong to a specific community.

The design process thus described changes because it no longer comes from above, but it looks more and more like a tailor made work, where specific solutions are custom-made.

The result is the design of technological artifacts and applications that people will actually use, as useful and pleasant experiences, that is solutions created starting from people, for people.